Since I have been traveling I have been noticing how some companies are using iPhone Applications, in the perfect way.
They are adding value and convenience to the customer and leading to either sales or a better experience of the existing product or service offering.
For example the Tate museum in London has an iPhone application to help you navigate around the museum and understand the background of the pieces.
Wimbledon has an application which shows a dynamic draw displaying who is playing where and when but also has scores at real time so you can see where a close match is being played so you can walk there and catch the action.
A charity event here in London was run completely through an iPhone application where it was a treasure hunt, telling people where to go next and as the event coordinator if you wanted you could make changes or additions to the directions in real time all the contestants would have to do if connect to Wifi which is everywhere.
Same product/ service but improved via an iPhone application.
It’s using what you have through a new medium for relatively no cost (just in design).
My personal favourite, which I think should/ could be the model for a lot of companies is Hostel hero.
Taken from their home page. http://www.hostelhero.com/
“Download our free, “native” iPhone application from the App Store. Unlike normal booking websites, many features of Hostel Hero work offline. Now you can download and save the most useful information to your device, and use it anywhere…
Research hostels from the beach, bus, bed or boat! Save your favourites, and then when you next connect to a wi-fi point you can make a booking. And because Hostel Hero can optionally save your personal details as well, a booking can be made in seconds with just a few simple clicks!”
How perfect is this? Absolute convenience to the traveler with limited time and resources and it actually leads to sales for the company.
If I owned Hostel world or WotIf I would be getting this type of thing done ASAP.
It’s cheap to get done and it gives your customers your products at their finger tips.
Just make sure your iPhone application actually adds value and don’t just do it to do it, our generation can see right through it just like politicians with twitter.
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